A cheap SaaS subscription can outcost custom over 3-5 years - and sometimes the reverse.
Related terms
MRR (Monthly Recurring Revenue)
Monthly recurring revenue · the heartbeat of a subscription business; ARR = 12 × MRR.
Payback Period
Payback period · the months it takes a customer's gross profit to repay their CAC.
ARR (Annual Recurring Revenue)
Annual recurring revenue · the SaaS metric.
Burn Rate
Burn rate · how fast a company spends cash per month (net burn = spend − revenue).
The bench this belongs to
Web performanceA rebuild that loads on a phone on mobile data, in the country your customers are actually in. Core Web Vitals are the measurement, revenue is the point.
