Track new, expansion and churned MRR separately to see what is really moving the number.
Related terms
Payback Period
Payback period · the months it takes a customer's gross profit to repay their CAC.
TCO (Total Cost of Ownership)
Total cost of ownership · not just build cost: hosting, maintenance, support, security, and the cost of it breaking.
ARR (Annual Recurring Revenue)
Annual recurring revenue · the SaaS metric.
Burn Rate
Burn rate · how fast a company spends cash per month (net burn = spend − revenue).
The bench this belongs to
Web performanceA rebuild that loads on a phone on mobile data, in the country your customers are actually in. Core Web Vitals are the measurement, revenue is the point.
