It divides into runway = cash ÷ net burn - the number that decides how long you have.
Related terms
CAC (Customer Acquisition Cost)
Customer acquisition cost · total sales + marketing spend ÷ new customers won.
LTV (Customer Lifetime Value)
Customer lifetime value · the gross profit you expect from a customer over their lifetime.
MRR (Monthly Recurring Revenue)
Monthly recurring revenue · the heartbeat of a subscription business; ARR = 12 × MRR.
Payback Period
Payback period · the months it takes a customer's gross profit to repay their CAC.
The bench this belongs to
Web performanceA rebuild that loads on a phone on mobile data, in the country your customers are actually in. Core Web Vitals are the measurement, revenue is the point.
