Playbook3 sections · 2 min readBy Dezső Mező · Published October 3, 2026.mdLocal SEOGEOGoogle Business ProfileReviews
Local ranking is three contests at once: the map pack decided by your Business Profile and reviews, the organic results decided by the usual relevance-and-authority game, and the entity question — whether Google is confident you are one specific business in one specific place. This checklist is the one this site runs on itself: the order matters, because reviews and a complete profile move the needle while schema tweaks polish it.
01The profile is the storefront
Complete the Business Profile like it is the only page a customer sees, because on the map it is: precise primary category, real photos, honest hours through holidays, every service listed. Half-finished profiles do not just rank worse — they tell the searcher the business is half-finished too.
02Reviews are the lever you control
Ask every satisfied customer, make the ask easy with a direct link, and answer every review including the awkward ones — reply speed and reply tone are ranking-adjacent signals and pure conversion material for everyone reading them later.
03The site corroborates the entity
Identical NAP on the site as on the profile, LocalBusiness schema with geo and area served, and content that names the actual places you work — Dunakeszi, Budapest, Pest county. The website does not win local search alone; it confirms what the profile claims.
What to take away
- The Business Profile is the storefront on the map — finish it.
- Ask for reviews with a direct link; answer every one.
- One NAP everywhere — the entity confidence Google ranks on.
- The site corroborates; it does not carry local SEO alone.
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