# The local SEO checklist we run for ourselves

> A studio in Dunakeszi competing for 'web developer Budapest' searches. What actually moves a local ranking, in the order it moves it.

Local ranking is three contests at once: the map pack decided by your Business Profile and reviews, the organic results decided by the usual relevance-and-authority game, and the entity question — whether Google is confident you are one specific business in one specific place. This checklist is the one this site runs on itself: the order matters, because reviews and a complete profile move the needle while schema tweaks polish it.

## The profile is the storefront

Complete the Business Profile like it is the only page a customer sees, because on the map it is: precise primary category, real photos, honest hours through holidays, every service listed. Half-finished profiles do not just rank worse — they tell the searcher the business is half-finished too.

## Reviews are the lever you control

Ask every satisfied customer, make the ask easy with a direct link, and answer every review including the awkward ones — reply speed and reply tone are ranking-adjacent signals and pure conversion material for everyone reading them later.

## The site corroborates the entity

Identical NAP on the site as on the profile, LocalBusiness schema with geo and area served, and content that names the actual places you work — Dunakeszi, Budapest, Pest county. The website does not win local search alone; it confirms what the profile claims.

## What to take away

- The Business Profile is the storefront on the map — finish it.
- Ask for reviews with a direct link; answer every one.
- One NAP everywhere — the entity confidence Google ranks on.
- The site corroborates; it does not carry local SEO alone.

## Tags

Local SEO, GEO, Google Business Profile, Reviews

## We build this for clients

https://dfieldsolutions.com/en/services/web-performance

## More from the lab

- https://dfieldsolutions.com/en/lab/ai-search-visibility-checklist.md — The AI-search visibility checklist we run on this site
- https://dfieldsolutions.com/en/lab/eaa-accessibility-deadline.md — The EU accessibility deadline passed — what still applies
- https://dfieldsolutions.com/en/lab/web-vitals-playbook.md — Core Web Vitals on a real Next.js site
- https://dfieldsolutions.com/en/lab/structured-data-aeo.md — Structured data an answer engine can use

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Source: https://dfieldsolutions.com/en/lab/local-seo-playbook
DField Solutions — Dunakeszi, Hungary — dezso@dfieldsolutions.com
Booking: see https://dfieldsolutions.com/en/contact