A blunt metric; in GA4 "engagement rate" is the better lens. High bounce isn't always bad - intent matters (a quick answer can be a win).
Related terms
Attribution model
The rule for assigning credit across touchpoints before a conversion (last-click, first-click, data-driven).
GA4 (Google Analytics 4)
The event-based analytics that replaced Universal Analytics.
GTM (Google Tag Manager)
A container that lets you deploy and version analytics and marketing tags without code changes.
Server-side tracking
Sending analytics events from your server (not just the browser): more accuracy, resilience to ad-blockers and tighter EU privacy control.
The bench this belongs to
Web performanceA rebuild that loads on a phone on mobile data, in the country your customers are actually in. Core Web Vitals are the measurement, revenue is the point.
