# Bounce rate

> The share of sessions with no meaningful engagement.

A blunt metric; in GA4 "engagement rate" is the better lens. High bounce isn't always bad - intent matters (a quick answer can be a win).

## Related terms

- https://dfieldsolutions.com/en/glossary/attribution-model.md
- https://dfieldsolutions.com/en/glossary/ga4.md
- https://dfieldsolutions.com/en/glossary/gtm.md
- https://dfieldsolutions.com/en/glossary/server-side-tracking.md

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Source: https://dfieldsolutions.com/en/glossary/bounce-rate
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