Speculation Rules API

We shape content so AI answer engines (ChatGPT, Perplexity, Google AI overviews) cite YOU: clear claims, structure, sources, schema. The successor discipline to classic SEO in 2026.

Searches resolved right on the results page (AI overview, snippet) with no click to any site. Rising fast: you win by being the cited source, not just by ranking.

The boxed answer Google lifts to the top ("position zero"). Win it with a crisp, directly-phrased answer placed right under a question heading.

Google's expanding box of related questions. Each one is a content opportunity: answer them explicitly to capture the box and the long-tail traffic.

How many pages a search engine will crawl on your site per visit. It matters for large sites: waste it on junk URLs and your important pages get crawled late.

The <link rel="canonical"> that tells search engines which URL is the master when duplicates or params exist. Prevents ranking signals from being diluted across near-identical pages.