INP (Interaction to Next Paint)
Related service Websites, web apps & online shops
DEFINITION
The Core Web Vitals responsiveness metric. Measures the 75th-percentile latency of all user interactions on a page (click, tap, key) from input to the next paint. Replaced FID in March 2024. Goal: under 200ms at p75. Killers: long main-thread tasks, oversized event handlers, hydration battles, non-yielding React renders. Track via PerformanceObserver on `event` entries or the web-vitals lib in RUM; lab tools (Lighthouse) only approximate.
- Answer Engine Optimization (AEO)→
We shape content so AI answer engines (ChatGPT, Perplexity, Google AI overviews) cite YOU: clear claims, structure, sources, schema. The successor discipline to classic SEO in 2026.
- Zero-Click Search→
Searches resolved right on the results page (AI overview, snippet) with no click to any site. Rising fast: you win by being the cited source, not just by ranking.
- Featured Snippet→
The boxed answer Google lifts to the top ("position zero"). Win it with a crisp, directly-phrased answer placed right under a question heading.
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Google's expanding box of related questions. Each one is a content opportunity: answer them explicitly to capture the box and the long-tail traffic.
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How many pages a search engine will crawl on your site per visit. It matters for large sites: waste it on junk URLs and your important pages get crawled late.
- Canonical URL→
The <link rel="canonical"> that tells search engines which URL is the master when duplicates or params exist. Prevents ranking signals from being diluted across near-identical pages.
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