Case study · 2025 · Web
Fifty emails and a tangle of spreadsheets to run a single campaign.Built a creator-campaign management platform. The whole campaign, from brief to payment, fits on one calm screen.
North Star Creator is a creator-management platform: brands brief campaigns, creators accept, payouts and content tracking live in the same view. The studio shipped the dashboard, brief flow, payout tracking, and content monitoring on Next.js + TypeScript · with a deliberately quiet, uncluttered interface so a creator and a brand both 'get it' on first open.
- Next.js
- TypeScript
Inside the build
Overview
- 1
- Dashboard for both sides
- 0
- Spreadsheets at handover
- End-to-end
- Brief → payout
- Live
- Content tracking
A platform where brands and creators run campaigns together: briefs, payouts, content tracking. We designed it so a creator and a brand open the dashboard and understand it in one glance.
What shipped
What it does
- Creator and campaign management in one dashboard
- Quiet, uncluttered interface
- Payouts and tracking integrated
- Brand and creator share the same view
The problem
- Running campaigns from email and spreadsheets is chaos
- Payouts and reports live in four places
- Nobody finishes a cluttered platform
Why it matters
- The whole campaign lifecycle in one place
- No learning curve
- Less admin, more creative time
How it shipped
- 01 · BRIEF
Map the campaign lifecycle.
Walked the existing email + Excel workflow with the founding team · 11 hand-offs collapsed to 4 dashboard states (Brief → Accepted → In delivery → Paid).
- 02 · BUILD
Quiet UI, sharp data.
Single-line typography rules across the whole product, no chunky cards. Same components serve the brand-side and creator-side dashboards · permissions decide what's visible, the chrome stays the same.
- 03 · SHIP
Payouts and tracking integrated.
Stripe Connect-style payout flow, content-link verification on completion, audit log per campaign · brand-side reporting that doesn't need a CSV export to be useful.
Stack
UI
Quiet, uncluttered dashboard
Single typography scale, hairline rules, no chunky cards · creator and brand share the same visual register.
Brief flow
Brief → accepted → delivery
4-state pipeline replaces the old 11-step email chain · status visible to both sides at all times.
Payouts
Stripe-style payout flow
Per-campaign payout breakdown · the creator sees the maths, the brand sees the line items, the platform takes its cut.
Tracking
Live content link verification
Posted content links auto-verified · campaign closes only when the deliverable is actually live.
Case study
“We came in with an email + spreadsheet workflow and a hundred edge cases. The studio narrowed everything down to four simple steps you can see on one screen. Our creators stopped asking 'where's my brief?' and 'when am I getting paid?' from day one, it's all visible, calmly, in one place. The whole team breathed easier.”
More work
Next project
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