# SEO

> Search engine optimization — making pages findable, indexable and worth ranking: technical health plus content people actually want.

SEO is two jobs wearing one title. Technical SEO makes the site legible to machines: fast pages, clean HTML, sitemaps, canonicals, structured data, no crawl traps. Content SEO makes it worth finding: pages that answer what people search, written as if a person will read them, because one will.

The durable version of it is boring: publish things genuinely useful, keep the site fast and honest, earn links by being linkable. The shortcuts — bought links, spun content, keyword-stuffed doorways — work until the algorithm notices, and the noticing is the expensive part. Rankings follow usefulness; the trick is there is no trick.

## Related terms

- https://dfieldsolutions.com/en/glossary/aeo.md
- https://dfieldsolutions.com/en/glossary/indexing.md
- https://dfieldsolutions.com/en/glossary/structured-data.md

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Source: https://dfieldsolutions.com/en/glossary/seo
DField Solutions — Dunakeszi, Hungary — dezso@dfieldsolutions.com
Booking: see https://dfieldsolutions.com/en/contact