# Search intent

> What the searcher actually wants from a query — to learn, to go somewhere, to compare, or to buy. The thing the page must match.

Queries sort into a handful of intents: informational ('what is prompt injection'), navigational ('dfield contact'), commercial ('custom software studio Budapest'), transactional ('book a call'). Google reads intent from billions of outcomes and shapes the SERP around it — a query it reads as commercial gets product and service pages, a definitional one gets explainers. A page that mismatches the intent loses no matter how good it is: a sales page will not rank for a definitional query, and a blog post will not rank for a buying one.

The intent check is therefore the first content decision, and it is cheap: search the term and look at what kind of page holds the top spots. If they are all pricing pages, write a pricing page; if they are all guides, write a guide. The format that already wins is Google's answer to what the intent is.

## Related terms

- https://dfieldsolutions.com/en/glossary/keyword-research.md
- https://dfieldsolutions.com/en/glossary/serp.md
- https://dfieldsolutions.com/en/glossary/conversion-rate-optimization.md
- https://dfieldsolutions.com/en/glossary/seo.md

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Source: https://dfieldsolutions.com/en/glossary/search-intent
DField Solutions — Dunakeszi, Hungary — dezso@dfieldsolutions.com
Booking: see https://dfieldsolutions.com/en/contact