# 301 redirect

> A permanent 'it moved' answer — sends visitors and nearly all ranking credit from the old URL to the new one.

URLs are assets: they accumulate links, bookmarks and rankings over years. A 301 says 'that asset moved, permanently — same thing, new address' and transfers the accumulated value. A 302 says 'temporarily elsewhere' and keeps the value parked at the old URL, which is why picking the wrong code quietly leaks authority.

The discipline is mapping: every retired URL gets a 301 to its closest living equivalent, not a blanket redirect to the homepage — a redirect to somewhere irrelevant is treated as a soft 404. Chains (A→B→C) get flattened, and the sitemap lists the new URLs, so search engines stop walking the old path.

## Related terms

- https://dfieldsolutions.com/en/glossary/canonical-url.md
- https://dfieldsolutions.com/en/glossary/indexing.md
- https://dfieldsolutions.com/en/glossary/seo.md

---

Source: https://dfieldsolutions.com/en/glossary/redirect-301
DField Solutions — Dunakeszi, Hungary — dezso@dfieldsolutions.com
Booking: see https://dfieldsolutions.com/en/contact