# Organic traffic

> Visitors who arrive from unpaid search results — the compounding channel that keeps working after the work is done.

Organic traffic is what ranking is for: people finding you through a search you did not pay for. Its economics invert advertising's — an ad stops the day the budget does, while a page that earns a position keeps returning visitors for years at the cost of maintenance. That is why it is treated as an asset rather than an expense: slow to build, but it compounds.

It is also the channel with the most honest feedback: organic visitors found the page by asking the question it answers, so what they do next is a clean measure of whether the answer was good. Paid traffic can be bought into looking successful; organic has to earn the return visit.

## Related terms

- https://dfieldsolutions.com/en/glossary/seo.md
- https://dfieldsolutions.com/en/glossary/serp.md
- https://dfieldsolutions.com/en/glossary/keyword-research.md
- https://dfieldsolutions.com/en/glossary/domain-authority.md

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Source: https://dfieldsolutions.com/en/glossary/organic-traffic
DField Solutions — Dunakeszi, Hungary — dezso@dfieldsolutions.com
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