# NAP consistency

> Name, address, phone — written identically everywhere your business appears, because conflicting details make search engines trust none of them.

Search engines assemble your business identity by cross-referencing: the website footer, the Business Profile, the directories, the social profiles. 'DField Solutions', 'DField Bt.', 'DField Solutions Kft' across three listings reads as possibly three businesses — and the safest ranking decision is to rank none of them.

The fix is an audit, not a redesign: pick the one canonical form of name, address and phone, then chase it through every listing. It is the least glamorous SEO work there is and the first thing any local audit checks, because entity confidence is what local ranking is built on.

## Related terms

- https://dfieldsolutions.com/en/glossary/local-seo.md
- https://dfieldsolutions.com/en/glossary/google-business-profile.md
- https://dfieldsolutions.com/en/glossary/structured-data.md

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Source: https://dfieldsolutions.com/en/glossary/nap-consistency
DField Solutions — Dunakeszi, Hungary — dezso@dfieldsolutions.com
Booking: see https://dfieldsolutions.com/en/contact