# Local SEO

> Being found when people near you search — the map pack, 'near me' queries, and the Google Business Profile that drives most of it.

Local search is a different contest than regular ranking: Google weighs proximity, relevance and prominence, and shows the map pack — the three local results with reviews — above everything else for 'plumber Budapest' queries. Winning it is mostly not website work: it is a complete Business Profile, consistent name-address-phone everywhere, and a steady stream of real reviews.

The website's part is corroboration: the same NAP on the site as on the profile, local business schema, content that mentions the actual service area, and pages that answer local questions. A studio in Dunakeszi competing for 'web developer Budapest' needs the site, the profile and the reviews telling the same story.

## Related terms

- https://dfieldsolutions.com/en/glossary/nap-consistency.md
- https://dfieldsolutions.com/en/glossary/google-business-profile.md
- https://dfieldsolutions.com/en/glossary/seo.md

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Source: https://dfieldsolutions.com/en/glossary/local-seo
DField Solutions — Dunakeszi, Hungary — dezso@dfieldsolutions.com
Booking: see https://dfieldsolutions.com/en/contact