# Knowledge Graph

> Google's database of real-world entities and their relationships — what lets it answer 'who founded X' without quoting a page.

Since 2012 Google keeps a graph of things, not strings: people, companies, places, works — each with attributes (founder, location, industry) and edges between them. The Knowledge Panel on a branded search is its visible face; invisible is the part that matters more, because the graph is how the engine disambiguates 'DField the Hungarian studio' from any other string that sounds alike, and how it verifies that claims about you are consistent across sources.

Getting in is not a form you fill: the graph ingests structured data (sameAs links, Organization schema), Wikidata, Wikipedia, official registries, and corroborating mentions. The controllable part is consistency — the same name, address, founder and facts everywhere, linked together with schema — which is exactly the same discipline local SEO asks for anyway.

## Related terms

- https://dfieldsolutions.com/en/glossary/structured-data.md
- https://dfieldsolutions.com/en/glossary/seo.md
- https://dfieldsolutions.com/en/glossary/aeo.md
- https://dfieldsolutions.com/en/glossary/local-seo.md

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Source: https://dfieldsolutions.com/en/glossary/knowledge-graph
DField Solutions — Dunakeszi, Hungary — dezso@dfieldsolutions.com
Booking: see https://dfieldsolutions.com/en/contact