GlossaryAnswer Engine Optimization (AEO)

Related terms

• Keyword cannibalization

  Two of your own pages competing for the same query, splitting signal so neither ranks well.

• People Also Ask

  Google's expanding box of related questions.

• Zero-Click Search

  Searches resolved right on the results page (AI overview, snippet) with no click to any site.

The bench this belongs to

A rebuild that loads on a phone on mobile data, in the country your customers are actually in. Core Web Vitals are the measurement, revenue is the point.