# A/B testing

> Splitting traffic between two versions to measure which converts better.

Only trust a result with enough sample size and statistical significance - most "wins" are just noise.

## Related terms

- https://dfieldsolutions.com/en/glossary/conversion-rate.md
- https://dfieldsolutions.com/en/glossary/sales-funnel.md

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Source: https://dfieldsolutions.com/en/glossary/ab-testing
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