The problem01 / 03
- 01Founder had ~12 weeks of runway · MVP had to generate revenue signal before burn-out.
- 02Initial scope from the founder was 10× what was shippable in 4 weeks.
- 03Multi-tenant with enterprise-grade isolation couldn't be a 'later' · customers 2 + 3 asked immediately.
- 04AI was the core differentiator · but it couldn't be a cost black hole.